Published on sourcecreative.extremereach.com | 16/04/2018 I Direct link
The Dayuse Effect is illustrated through each film via a two-part format:
• #1 a close portrait of different users (travelers for business, leisure, and a couple) at odds with uncomfortable situations;
• #2 reveal: a projection of the same characters enjoying the Dayuse.com Effect.
The "Dayuse.com Effect" identity campaign will be distributed through digital video devices, including the Teads network on all international Business, Lifestyle, and general media throughout France, Germany, the United Kingdom, the United States, and Australia.