Dayuse.com reveals its new brand campaign by orès group

Marcomnews.com

Dayuse.com, a premier solution for daytime hotel reservations worldwide, is launching its new brand campaign, the “Dayuse Effect”.

Published on marcomnews.com | 21/06/2018 I Direct link


Designed, produced, and directed by communications agency Orès Group, the same agency responsible for the brand’s first TV campaign in 2016, this new appearance will focus on benefits for consumers and on the advantages of daytime hotel use.

Avoiding clichés, Dayuse.com will share core values of modernity, simplicity, and quality via films that treat quirky situations with humour and elegance.

Subtly built on an offbeat tone, the three films depict several different users, each with good reasons for wanting to book a hotel room during the day.

The Dayuse Effect is illustrated through each film via a two-part format:

  • #1 a close portrait of different users (travellers for business, leisure, and a couple) at odds with uncomfortable situations;
  • #2 reveal: a projection of the same characters enjoying the Dayuse.com Effect.

The “Dayuse.com Effect” identity campaign will be distributed through digital video devices, including the Teads network on all international Business, Lifestyle, and general media throughout France, Germany, the United Kingdom, the United States, and Australia.

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1 Dayuse, 1000 possibilities


Discover the many joys of hotels by the day with Dayuse.com
Well-being

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Business

Better than an office: a well-equiped room in a unique setting

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10:0018:00
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La Suite West
Greater London
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Novotel London Heathrow
West Drayton
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9:0022:00
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Marwell Hotel
Colden Common
Marwell Hotel
 
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10:0018:00
-56%£ 127 per night
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Ibis London Docklands
Poplar
Ibis London Docklands
 
A cosy quilt and a good nap to recharge your batteries. Relaxation

Dayuse.com has generated over one million bookings and boasts over 5 000 hotels across 23 countries

A Dayuse.com advisor will answer all your questions on 0203 318 4677

Your dayuse, wherever you want it


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